Dynamic Communications

My Seed:

SPLATTER EFFECT

So my seed is splatter effect, which is the effect of the impact of a liquid substance hitting an object. I got inspired by this topic by looking at the Sony Bravia advert which was filmed in Glasgow. I watched the making of how they made the advert and I thought it was so creative and beautiful, so I wanted to engage in something similar.

Here is the Sony Advert which started it all:

After finding my inspiration and direction for my project I began to research the splatter effect and its wide uses in today's world.

In Graphic Design

In Art

In Video Games and CGI

Then I started to research any artists which had work which was somehow connected and I remembered a famous artist who really encapsulated this form of expression in his art, and that was Jackson Pollock.

Then I stumbled on more recent examples of his legacy being passed on to the new generation. Below is a video of a virtual and interactive display at a museum based on Jackson Pollock.

After this I stumbled on an online flash representation of Jackson Pollocks art style, this was a breakthrough in which I could expand me ideas in a field I was highly interested in. The website and game is here: Miltos.

After further research and decisions I decided to make an animation expressing the medium and concept of Jack Pollock's paint and the flash game in a more entertaining way. So after researching the stickman videos out there I decided that I wanted to make a short clip showing the the splatter effect in a commercial liking similar to the Sony Advert.

After researching a lot of stick animations I decided to make my own one, but to have a splatter effect followed by each hit instead.

Complexity: My seed spawned from the Sony Bravia advert, then onto researching Jackson Pollock and his original artwork formed from random yet beautiful drips and drops of paint, then further expanded towards interactivity along with software and virtual systems.

Serendipity: My moment of serendipity was when I discovered that the way I could venture and allow my seed to grow was not through experimenting with physical tests of the splatter effect, but the virtual sphere, I discovered this when I found a website which allows you to create flash based versions of Jackson Pollock's work which I really found astounding.

Interactivity: The interactive side communicating my final project is that it is a universal video to be seen as if it were an advert to all the masses. Specifically it is showcasing the wonders of paint and its diversity. I made a quick poster advertisement and my final product will be a parody video showcasing the beauty of art in a modern yet intriguing way which is not only visual, but includes sounds and effects.

Thus, my final project I will upload here when it is finished:

My final Outcome